Yokohama Rubber Co., Ltd. is one of the leading manufacturers of tires and other rubber products. It has established a strong position in the world of motor sports and has been selected as the sole supplier to the World Touring Car Championship. The company is aggressively expanding its business through its global flagship tire brand ADVAN and promoting itself through premium brand strategy in every category including vehicle and aircraft tires.

Yokohama Tyre Australia Pty Ltd has been operating in Australia since 1976. The tyres are premium products and are priced to offer good value. The products consistently demonstrate superior performance and durability. This leads to less down-time for individuals and business and reduced costs per kilometre.