Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market, with levels of profitability among the highest in the sector. In 2008, the activities today under the aegis of Pirelli Tyre generated revenues of around 4.1 billion Euros. Pirelli Tyre is today the operational holding company for a group involved in the design, development, production and marketing of tyres destined for various types of vehicle: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue). Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated techno-logical contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance. Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.